psychology. Completely transforms people. It’s on completely hidden ground; it has nothing to do with the content. What they say on the phones couldn’t matter less. This transformation, complete transformation, of the user is never mentioned. In all the literature on the telephone, not a word about it, because it’s hidden. The effect of writing (the effect, I’ll talk about that sometime today), the effect of printingÑThe Gutenberg Galaxy is mainly about the effect of printing, although it has a section on writing—the effects of these things have never been studied by, well, I could say anybody.
Forsdale: Except, you wouldn’t exclude yourself.
